If you spend any time scrolling through Instagram’s dog-loving corners, chances are you’ve stumbled across Toby — a Maltese from Vancouver who’s taken social media by storm with his witty costumes, hipster aesthetic, and undeniable charm. Known as “the Hipster Dude with Attitude,” Toby has cultivated a loyal following who can’t get enough of his antics, from bow ties to behind-the-ears scratches.